Tell us about your business. We give you back your software.
You tell it the way you tell it, in a guided interview, by talking or typing. We sort it into a map and turn it into software built to fit your business, and it is yours.
- 1 · You tell it
- 2 · The map
- 3 · Your software
- I run a bakery. Three shops and one central oven.
- Big orders come in by WhatsApp… and sometimes we lose track of them.
- Every morning before dawn I decide how much to bake, more or less by eye.
- Two drivers take the bread to the shops and to the big buyers.
- My sister keeps the books in a notebook; we close the week on Sundays.
- And what is left over at the end of the day… honestly, I don’t know how much it is.
Free, no account, from your phone. You see your map first; the map sets the price.

And this is the software of La Espiga bakery
Today’s orders
Baking plan · 4:30
Daily close
South: 9 % · Centre: 3 % · North: 2 %
To collect: Q 1,350 (3 buyers)
In a guided interview, by talking or typing, with your files and photos if you like.
Your business sorted by areas and functions, in your own words. You see it before you pay.
We build it in complete versions and leave it running with your data and your people.
What you need to know
A guided interview, at your own pace
You tell us about your business in a guided interview, by talking or typing, whenever it suits you, and then answer short questions from your phone. No technical knowledge needed.
Priced by functions
The price is set by what your map says needs to be built, counted by the functions of your software and their weight. You know it before we start. You are not charged per screen or per area.
It is yours, ready to use
We host it for you as part of your monthly fee, with your domain, a secure connection, backups and monitoring; or on your own server, run by us with a key you can take away. If you leave, you take your software and your data with you.
Your data
What you tell us is confidential. Your documents are stored encrypted and deleted at the end; from your business we only learn general patterns, never your data.
Exit guarantee If you leave, you take your software and your data with you. How we look after your data →
How it works, in six steps

You tell us about your business
In a guided interview, by talking or typing, whenever it suits you. You can add your spreadsheets, photos or documents.

You see the map of your business
What each area does and which repetitive tasks can be taken off your team.

We ask what is missing
A few specific questions at a time, from your phone: by text, voice, photos, video or files.

You know the price before we start
It is set by what your map says needs to be built, counted by the functions of your software.

You watch it grow from day one
We build it in complete versions: you try it from the start, follow its progress and ask for changes in your own words. Every change can be undone.

We leave it running
With your data loaded, your people with their sign-in and a user guide, hosted by us or on your own server. It is yours: if you leave, you take your software and your data with you.
How you follow it while it is built
Your space on the site, with La Espiga as a made-up example: what is left to answer, how each part is going, your map and your payments, in your own words.
Hi, Marta
Latest: the baking plan now suggests how much to bake from the week’s sales.
Whatever we do not know, we ask you instead of making it up.
Examples by type of business
See all examples →Made-up businesses from different industries and countries, told the way their owner would tell it: this is what their map looks like and this is their software. It works for any business where someone knows well how the work gets done and wants to explain it; yours will be different, because it is built from what you tell us.
- Hardware store El Tornillo hardware store Rosa · Arequipa, Peru 6 functions on its map →
- Dental clinic Sonrisa Clara dental clinic Dr Lucía · Medellín, Colombia 5 functions on its map →
- Distributor Los Andes distributors Javier · Cochabamba, Bolivia 7 functions on its map →
- Small hotel Casa del Lago hotel Elena · Granada, Nicaragua 5 functions on its map →
- Restaurant La Brasa grill Tomás · Montevideo, Uruguay 5 functions on its map →
- Auto repair shop Ruedas del Sur garage Héctor · Concepción, Chile 6 functions on its map →
- Language school Puente language school Paula · Valencia, Spain 6 functions on its map →
- Real estate agency Horizonte real estate Gabriela · Asunción, Paraguay 6 functions on its map →
- Veterinary clinic Patitas veterinary clinic Mariana · Guadalajara, Mexico 6 functions on its map →
- Online store Hilo y Aguja online haberdashery Sofía · Rosario, Argentina 6 functions on its map →
Count the functions of your business
Pick an example or build your own: how many things your software would do, and of what weight. Nothing you enter here is saved.
You know the price before we start
The price is set by what your map says needs to be built. It is counted by the functions of your software —the things it does for you— and each one is simple, standard or complex. You are not charged per screen or per area. The diagnosis is free.
See pricing →Frequently asked questions

How do you do it?
You tell us about your business, we put together the map of your business, we ask what is missing, you learn the price, we build it in versions you see from the start and we leave it running with your data and your people. That is the whole journey.
Do I need to know about technology?
No. You just explain how your business works, in your own words.
How much of my time does it take?
Telling us about your business in an interview and then answering short questions from your phone: a few minutes, several times a week.
What is a function?
Something your software does for you: recording an order, sending a reminder or putting together the monthly report.
Where does my software live?
We host it for you as part of your monthly fee, with your domain, a secure connection, backups and monitoring. If you prefer, it runs on your own server, operated by us with a key you can take away.
What if I want to leave?
If you leave, you take your software and your data with you.
What if I want changes later?
You ask in your own words. Your monthly fee includes changes every month; new things are counted the same way, by functions, and you know the price before they are built.
Are the businesses in the examples real?
No: they are made-up businesses, to show what it looks like. Yours is built from what you tell us.
What happens to what I tell you?
It is confidential. Your documents are stored encrypted and deleted at the end; the details are on the privacy page.
Start with the diagnosis
A few questions about where your team’s time goes, and you get the first map of your business. Free and no account needed.
Get your business diagnosis →