MaxApp

Tell us about your business. We give you back your software.

You tell it the way you tell it, in a guided interview, by talking or typing. We sort it into a map and turn it into software built to fit your business, and it is yours.

Get your business diagnosis →

  1. 1 · You tell it
  2. 2 · The map
  3. 3 · Your software
Marta, La Espiga bakeryQuetzaltenango, Guatemala · A made-up business, for the example.
  1. I run a bakery. Three shops and one central oven.
  2. Big orders come in by WhatsApp… and sometimes we lose track of them.
  3. Every morning before dawn I decide how much to bake, more or less by eye.
  4. Two drivers take the bread to the shops and to the big buyers.
  5. My sister keeps the books in a notebook; we close the week on Sundays.
  6. And what is left over at the end of the day… honestly, I don’t know how much it is.

Free, no account, from your phone. You see your map first; the map sets the price.

Katito, the AlToque mascot, building the map on a laptop
La Espiga bakery: the map builds itself while Marta talks ready
The map of La Espiga bakery: its areas, its functions and how work moves from one to the next ORDERS Orders by WhatsApp Today’s orders OVEN central oven Baking plan BOOKS Daily close What each buyer owes SHOPS Centre · North · South Waste per shop DELIVERY Today’s routes The map of La Espiga bakery: its areas, its functions and how work moves from one to the next ORDERS Orders by WhatsApp Today’s orders OVEN central oven Baking plan BOOKS Daily close What each buyer owes SHOPS Centre · North · South Waste per shop DELIVERY Today’s routes
7 functions out of one conversationthe price is counted by functions

And this is the software of La Espiga bakery

Today’s orders

Hotel Mirador · 120 baguettesready
Café Norte · 40 croissantsin the oven
San José school · 300 rollsvia WhatsApp
Mrs Ruiz · 2 kg cakedelivered

Baking plan · 4:30

White loaf420
Baguette160
Croissant90
Sweet bread60

Daily close

Q 4,860 sold
WasteQ 212

South: 9 % · Centre: 3 % · North: 2 %

To collect: Q 1,350 (3 buyers)

You tell it

In a guided interview, by talking or typing, with your files and photos if you like.

The map

Your business sorted by areas and functions, in your own words. You see it before you pay.

Your software

We build it in complete versions and leave it running with your data and your people.

What you need to know

A guided interview, at your own pace

You tell us about your business in a guided interview, by talking or typing, whenever it suits you, and then answer short questions from your phone. No technical knowledge needed.

Priced by functions

The price is set by what your map says needs to be built, counted by the functions of your software and their weight. You know it before we start. You are not charged per screen or per area.

It is yours, ready to use

We host it for you as part of your monthly fee, with your domain, a secure connection, backups and monitoring; or on your own server, run by us with a key you can take away. If you leave, you take your software and your data with you.

Your data

What you tell us is confidential. Your documents are stored encrypted and deleted at the end; from your business we only learn general patterns, never your data.

Exit guarantee If you leave, you take your software and your data with you. How we look after your data →

How it works, in six steps

  1. Katito, the AlToque mascot, listening with curiosity

    You tell us about your business

    In a guided interview, by talking or typing, whenever it suits you. You can add your spreadsheets, photos or documents.

  2. Katito, the AlToque mascot, pointing at the map

    You see the map of your business

    What each area does and which repetitive tasks can be taken off your team.

  3. Katito, the AlToque mascot, looking for what is missing with a magnifying glass

    We ask what is missing

    A few specific questions at a time, from your phone: by text, voice, photos, video or files.

  4. Katito, the AlToque mascot, watching closely

    You know the price before we start

    It is set by what your map says needs to be built, counted by the functions of your software.

  5. Katito, the AlToque mascot, building the map on a laptop

    You watch it grow from day one

    We build it in complete versions: you try it from the start, follow its progress and ask for changes in your own words. Every change can be undone.

  6. Katito, the AlToque mascot, happy with the finished program

    We leave it running

    With your data loaded, your people with their sign-in and a user guide, hosted by us or on your own server. It is yours: if you leave, you take your software and your data with you.

How you follow it while it is built

Your space on the site, with La Espiga as a made-up example: what is left to answer, how each part is going, your map and your payments, in your own words.

Your space · La Espiga

Hi, Marta

2 questions for youto answer
Version 3ready to try
Your weekly reportnew
What is on your plate today, on one screen.
Progress · La Espiga
Orders100 %
Oven70 %
Delivery40 %
Books20 %

Latest: the baking plan now suggests how much to bake from the week’s sales.

How each part is going, in your own words.
Your map · La Espiga
Orders by WhatsAppconfirmed
Baking planto confirm
Waste per shopstill to learn

Whatever we do not know, we ask you instead of making it up.

Your business sorted out, with what is confirmed and what is missing.
Your payments · La Espiga
Build · 7 functionspaid
October monthly feeup to date
October receiptavailable
Every payment with its receipt.

Examples by type of business

See all examples →

Made-up businesses from different industries and countries, told the way their owner would tell it: this is what their map looks like and this is their software. It works for any business where someone knows well how the work gets done and wants to explain it; yours will be different, because it is built from what you tell us.

Count the functions of your business

Pick an example or build your own: how many things your software would do, and of what weight. Nothing you enter here is saved.

Start from an example
How many things your software would do

The functions on the map of La Espiga bakery, by weight:

  • 1 simple What each buyer owes
  • 4 standard Today’s orders · Daily close · Waste per shop · Today’s routes
  • 2 complex Orders by WhatsApp · Baking plan

7 functions in total

To be confirmed in your quote.

This is an estimate: the real price is set by your map.

Get your business diagnosis →

You know the price before we start

The price is set by what your map says needs to be built. It is counted by the functions of your software —the things it does for you— and each one is simple, standard or complex. You are not charged per screen or per area. The diagnosis is free.

See pricing →

Frequently asked questions

Katito, the AlToque mascot, peeking over the questions
How do you do it?

You tell us about your business, we put together the map of your business, we ask what is missing, you learn the price, we build it in versions you see from the start and we leave it running with your data and your people. That is the whole journey.

Do I need to know about technology?

No. You just explain how your business works, in your own words.

How much of my time does it take?

Telling us about your business in an interview and then answering short questions from your phone: a few minutes, several times a week.

What is a function?

Something your software does for you: recording an order, sending a reminder or putting together the monthly report.

Where does my software live?

We host it for you as part of your monthly fee, with your domain, a secure connection, backups and monitoring. If you prefer, it runs on your own server, operated by us with a key you can take away.

What if I want to leave?

If you leave, you take your software and your data with you.

What if I want changes later?

You ask in your own words. Your monthly fee includes changes every month; new things are counted the same way, by functions, and you know the price before they are built.

Are the businesses in the examples real?

No: they are made-up businesses, to show what it looks like. Yours is built from what you tell us.

What happens to what I tell you?

It is confidential. Your documents are stored encrypted and deleted at the end; the details are on the privacy page.

Start with the diagnosis

A few questions about where your team’s time goes, and you get the first map of your business. Free and no account needed.

Get your business diagnosis →